GitNation is looking for Senior Digital Marketing Manager with a focus on Targeting.
About us: GitNation is a major organizer of tech conferences since 2015, the team behind brands like React Summit, JSNation, React Advanced London and others. Apart from events, GitNation builds an in-house event platform and a content hub with media for software engineers as well as subscription to remote events.

The role includes a wide variety of marketing responsibilities to promote and drive ticket sales for our events: targeting and marketing automation software, SEO optimization using different types, tools, and strategies; Cross-promotion, and collaboration with partners.
As we are building up our existing brands, and launching new ones, a part of the responsibilities scope will include brand strategy and execution.

Your tasks will be:

• Develop and execute advanced targeting strategies across various digital channels, including programmatic, social, and search.
• Continuously monitor and analyze campaign performance metrics to identify optimization opportunities.
• Test and iterate on different targeting approaches to maximize ROI
• Create detailed audience segments based on demographic, behavioral, and psychographic data.
• Create and implement marketing automation campaigns aligns with industry best practices
• Create and test marketing hypothesis in a collaboration with other team members and supervisor
• Supervise designers in order to produce and spread relevant high-quality content over media channels
• Drive ticket selling process by reaching out to popular community members and working with various communities and influencers

You are a good fit if you have:

• Bachelor's degree in Marketing, Advertising, Analytics, or a related field.
• 4+ years of experience in digital advertising, with a strong focus on targeting and audience segmentation.
• Excellent written and spoken English skills
• Experience working within IT industry and event marketing (preferably international)
• Basic understanding of Web development and related technologies (JavaScript/React/Node.js)
• Strong analytical skills: website traffic and conversion rates.
• Familiarity with the following tools: Photoshop/Sketch, Mailchimp, Buffer, Trello, Google Drive

Benefits:

• Constant improvement of English language skills;
• Professional trainings, tech and non-tech courses, workshops, conferences expense coverage;
•  Regular team building activities (breakfasts, lunches, occasional off-sites);
• 30 days off a year (flat number, including local public holidays);
• 8 annual sick leaves;
• Medical expenses coverage.

🔜If this role comes up to your expectations, message me directly on 

e-mail: [email protected]